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Company Co-Founders to Discuss Discovering Growth Opportunities Through Data Science and the Use of Behavioral Analytics in Ecommerce
REDWOOD CITY, CA--(Marketwired - Feb 18, 2016) - Interana, the behavioral analytics solution for event data at scale, today announced that the company will participate in the GrowthHackers Conference on February 18 in Redwood City, CA and eTail West on February 25 in Palm Springs, CA.
At the GrowthHackers Conference, Interana CEO, Ann Johnson, will provide a keynote speech at the event, sharing insights into how businesses can overcome the challenges of uncovering growth opportunities using data and behavioral analytics. The conference brings together leaders from Silicon Valley, giving attendees a unique opportunity to learn, collaborate, and network.
At eTail West, Interana Head of Product, Lior Abraham, will discuss how ecommerce companies can use behavioral analytics to better understand their customers and boost sales. Ecommerce companies generate massive volumes of event data, which provides the potential for a rich range of insights allowing them to build stronger relationships with their customers and to provide a personalized shopping experience.
Interana empowers businesses like Microsoft, Tinder, Sonos, Imgur, and others with a behavioral analytics solution on event data at massive scale. Interana is the key to unlocking insights that help companies build the right strategies to acquire new customers, deepen engagement, and reduce churn. Interana makes these insights accessible to everyone in the organization with a truly self-service experience that fulfills the need for data-informed insights and access without complicated code. Self-service end-to-end, questions about conversion, usage metrics, root cause analysis and more are answered in seconds with behavior-based tools like cohorts, funnels, metrics, and sessions. The visual and interactive interface makes asking questions across trillions of events fast, enabling effortless ad hoc answers to the dozens of important questions people have on a daily basis.
Speaking Event Details
Speaking Topic: Uncovering growth opportunities through data science and behavioral analytics
Speaker: Ann Johnson, CEO and co-Founder, Interana
When: Thursday, February 18th at 2:15pm PT
Where: GrowthHackers Conference 2016, Redwood City, CA
About GrowthHackers Conference: Bringing today's growth leaders under one roof for a single day, GrowthHackers attendees discover what is required to develop a high-performance growth team and program across the disciplines of product, design and marketing.
Speaking Topic: Using behavioral analytics to better understand customers
Speaker: Lior Abraham, Head of Product and co-Founder, Interana
When: Thursday, February 25th at 12:25pm PT
Where: eTail West Conference; Palm Springs, CA
About eTail West: A one-stop shop for all things multi-channel and ecommerce, eTail West is where inspiration meets innovation; socializing meets ROI. Experience tons of sessions, interactive learning, guest speakers and keynotes.
Interana is the full-stack self-service behavioral analytics solution for event data that answers critical business questions on how customers behave and products are used. Interana makes understanding behavior -- or the patterns of events people, products, or machines make over time -- straightforward, providing fast answers to critical business questions on conversion, growth, retention, engagement, and more. Interana is smart enough for the data team, but simple enough for everyone to use, allowing people to explore massive, rich data sets to power their business analytics. Based in Redwood City, CA, Interana is founded by top technology experts from Facebook, Intel, LinkedIn, Google, Apple, Netflix, Oracle, Symantec and VMware, and is backed by venture capital firms Battery Ventures, Data Collective, Fuel Capital, Index Ventures, SV Angel, and YCombinator. To find out more about Interana, visit www.interana.com and follow us on Twitter at @InteranaCorp.